Lesser Evil _ 5 Reasons we love this snack brand for our families | Northern Westchester Moms

As moms, feeding our kids can take up a lot of our time and brain power. If you have picky eaters or constant snackers, it can feel like half of your bandwidth is taken up by monitoring what your kids are (or aren’t) eating. That’s why we love LesserEvil, a company on a mission to make healthier and less processed snacks kids and parents will love. 

Launched, in 2005, they opened their own factory in 2012 and have been making premium organic snacks—including their popular Organic Popcorn—ever since.  Along the way, they’ve grown a fan base for their Paleo Puffs, Sun Poppers and more, and started focusing on toddler snacks – aka the classic toddler staple, puffs. Good for learning the pincer grasp and practicing chewing, puffs are a go-to for parents and little ones for good reason.  

Want to try LesserEvil? Use code LOCALMOMS20 for 20 percent off your first online purchase. Or, head to Whole Foods nationwide to check out their selection!


Here are 5 reasons we’re huge fans of LesserEvil and this variety of puffs—and think you will be, too. 

They’re Made with the Good Stuff
LesserEvil’s products are created first and foremost with nutrition in mind. Even their snack food for toddlers (although moms love it, too!), Lil’ Puffs, is made with *real* fruits and veggies, with added protein from upcycled watermelon and pumpkin seeds. 

The Ingredient List is Clean and Skips the Junk
This product line is minimally processed, focusing on functional ingredients, and most (including the Lil’ Puffs) are vegan; all are gluten-free, Kosher, and USDA Organic. Plus, they have zero grams of sugar, which seems to be hidden in most kids snacks on the market. 

The Packaging Is Eco-Friendly
Convenience snacks are often packed in wasteful materials, so we love that LesserEvil uses biodegradable materials as well as sustainable factory processes like composting almost all of their waste. We’d love to make our own snacks from the bulk bin and pack them in reusable containers, but this is real life, and we need quick solutions we can feel good about.

There are Many Flavors
If you’re dealing with a child with a limited palate, nutritionists will tell you to give them a familiar shape in a new flavor to expand their tastes gradually. Lil’ Puffs comes in Strawberry Beet, Sweet Potato Apple, Veggie Blend & Non-Dairy Cheddar—perfect for a snacker stuck in the usual cheddar cracker cycle.

They Own Their Own Factory
We are passionate about supporting small businesses, and LesserEvil is based in Danbury, CT, where they own and operate their own office, factory and warehouse. This allows them to quickly bring new products and flavors to market while closely ensuring quality control (important if you have a child with dietary restrictions or food allergies).


Want to try LesserEvil? Use code LOCALMOMS20 for 20 percent off your first online purchase. Or, head to Whole Foods nationwide to check out their selection.


This story is sponsored by LesserEvil. 

Join The Northern Westchester Moms Community

Stay up-to-date with what is happening in-and-around the Northern Westchester Moms community with local events, community highlights, and exclusive deals.